Privacy policy

Terms of use
The information on this homepage is provided by up to data GmbH without any assurance or warranty of any kind, whether express or implied. Also excluded are all implied warranties regarding merchantability, fitness for a particular purpose, or non-infringement of laws and patents. Even though we assume that the information we provide is accurate, it may still contain errors or inaccuracies. This also applies to all other websites to which reference is made by means of hyperlinks. up to data GmbH is not responsible for the content of websites that can be accessed via such links.

Storage of personal data
The security of personal data is an important concern for up to data GmbH. up to data GmbH takes precautions to ensure the security of personal data. The data is conscientiously protected against loss, destruction, falsification, manipulation and unauthorized access or disclosure.
We collect your personal information in the following circumstances:

  • You purchase our products or services

  • You participate in our courses, seminars or trainings

  • You use a service of our support

  • You receive a newsletter or other advertising about our products and services

  • You participate in one of our satisfaction surveys

  • You use or communicate with us or third parties via our Internet sites or social networks

  • You communicate with us by phone or e-mail

  • You get in touch with us at professional events. As a sponsor or partner of events or webinars, eBooks and the like, we also receive your data from the respective event organizer or organizer and then process it further. Here, the agreements with the promoter or organizer apply.

When you contact us, the following personal data will be stored by us:

  • Name and first name

  • Salutation

  • Company address

  • Company phone number

  • E-mail address(es)

  • Position and academic titles

  • Information about subscribed newsletters or other advertising

  • Consent for invitations from up to data: yes/no

  • Consent for news from up to data: yes/no

The owner of the personal data is up to data GmbH.

Customer activity data
In the context of or for the initiation of a business relationship, we store the following data:

  • Contract data (including date of contract, type of contract, content of contract; contracting party; term of contract; value of contract; claims asserted under contract).

  • Customer service information (complaints, support)

  • Communications via telephone or e-mail

We will retain your personal information for as long as we deem necessary or appropriate to comply with applicable law or as long as necessary for the purposes for which it was collected. We delete your personal data as soon as they are no longer required.

You have the right to assert your data protection rights at any time and to obtain information about your stored personal data, to correct or supplement your personal data, to object to the processing of your personal data or to request the deletion of your personal data. We reserve the right to correspond with you electronically (in particular by e-mail) in this context.

Processing of personal data
We process all or part of your personal data for one or more of the following purposes:
Product and service offerings

  • Provision and sale of our products and services

  • Processing of orders and contracts

  • Organization and implementation of training

  • Organization and implementation of services

  • Organization and implementation of satisfaction surveys

Customer communication

  • Provision, administration and execution of customer communication by mail and via electronic means of communication.

  • business communication by mail and via telephone or e-mail

Special activities and occasions

  • Organization and realization of events and professional meetings

Analysis of customer behavior

  • Analysis and statistical evaluations of past and current customer activities when using the offers on our Internet pages or on Internet platforms or social networks or the receipt of a newsletter

Individualized and personalized direct marketing

  • Avoidance of unnecessary advertising through insights from the analysis of customer behavior for direct marketing

  • Sending advertising by mail, telephone or e-mail

  • Adaptation of the offers as well as the advertising on our Internet pages or on our channels on Internet platforms or social networks

Receive a free email newsletter

  • With your consent, we will use your e-mail address to send you our newsletter. By agreeing to receive the email newsletter, you also agree that up to data may send you other information, such as event invitations or product news, to your email address from time to time.

  • You can revoke the granted consent to the commercial use of the e-mail address at any time. For this purpose, you will find a link to unsubscribe from the newsletter at the end of each e-mail.

Disclosure of data to third parties
up to data GmbH does not pass on the collected data to third parties, in particular it is not sold, rented or exchanged. Only if we use subcontractors or vicarious agents who require this data to perform the services you wish to use, do we transmit the data to the extent necessary. In this case, we oblige our partners to treat the data confidentially in accordance with the statutory provisions and to delete it immediately as soon as it is no longer required. However, please understand that we cannot comprehensively monitor compliance with this obligation, so we do not assume any liability for any violations. We may also disclose your personal information if we believe it is necessary to do so in order to comply with applicable laws and regulations, in the event of legal proceedings, at the request of the competent courts and authorities, or as a result of other legal obligations, in order to protect and defend our rights or property.

Forecasts, expectations or other forward-looking statements
Insofar as we express forecasts or expectations or our statements relate to the future, these may involve risks or uncertainties. Actual results or developments may differ. Neither up to data GmbH nor its affiliates undertake any obligation to update any forward-looking statements.

Cookie consent with Cookiebot
This website uses the cookie consent technology of Cookiebot to obtain your consent to the storage of certain cookies on your terminal device and to document this in accordance with data protection law. The provider of this technology is Usercentrics GmbH, Rosental 4, 80331 Munich, Germany, website: (hereinafter “Cookiebot”).

When you enter our website, the following personal data is transferred to Cookiebot:
Your consent(s) or the revocation of your consent(s)
Your IP address
Information about your browser
Information about your terminal device
Time of your visit to the website
Furthermore, Cookiebot stores a cookie in your browser in order to be able to assign the consent granted to you or its revocation. The data collected in this way is stored until you request us to delete it, delete the Cookiebot cookie yourself or the purpose for storing the data no longer applies. Mandatory legal storage obligations remain unaffected.
The use of Cookiebot takes place in order to obtain the legally required consents for the use of cookies. The legal basis for this is Art. 6 para. 1 p. 1 lit. c GDPR.

Our social media appearances

Data processing through social networks

We maintain publicly available profiles in social networks. The individual social networks we use can be found below.

Social networks such as Facebook, Twitter etc. can generally analyze your user behavior comprehensively if you visit their website or a website with integrated social media content (e.g. like buttons or banner ads). When you visit our social media pages, numerous data protection-relevant processing operations are triggered. In detail:

If you are logged in to your social media account and visit our social media page, the operator of the social media portal can assign this visit to your user account. Under certain circumstances, your personal data may also be recorded if you are not logged in or do not have an account with the respective social media portal. In this case, this data is collected, for example, via cookies stored on your device or by recording your IP address.

Using the data collected in this way, the operators of the social media portals can create user profiles in which their preferences and interests are stored. This way you can see interest-based advertising inside and outside of your social media presence. If you have an account with the social network, interest-based advertising can be displayed on any device you are logged in to or have logged in to.

Please also note that we cannot retrace all processing operations on the social media portals. Depending on the provider, additional processing operations may therefore be carried out by the operators of the social media portals. Details can be found in the terms of use and privacy policy of the respective social media portals.

Legal basis

Our social media appearances should ensure the widest possible presence on the Internet. This is a legitimate interest within the meaning of Art. 6 (1) lit. f GDPR. The analysis processes initiated by the social networks may be based on divergent legal bases to be specified by the operators of the social networks (e.g. consent within the meaning of Art. 6 (1) (a) GDPR).

Responsibility and assertion of rights

If you visit one of our social media sites (e.g., Facebook), we, together with the operator of the social media platform, are responsible for the data processing operations triggered during this visit. You can in principle protect your rights (information, correction, deletion, limitation of processing, data portability and complaint) vis-à-vis us as well as vis-à-vis the operator of the respective social media portal (e.g. Facebook).
Please note that despite the shared responsibility with the social media portal operators, we do not have full influence on the data processing operations of the social media portals. Our options are determined by the company policy of the respective provider.

Storage time

The data collected directly from us via the social media presence will be deleted from our systems as soon as the purpose for their storage lapses, you ask us to delete it, you revoke your consent to the storage or the purpose for the data storage lapses. Stored cookies remain on your device until you delete them. Mandatory statutory provisions – in particular, retention periods – remain unaffected.
We have no control over the storage duration of your data that are stored by the social network operators for their own purposes. For details, please contact the social network operators directly (e.g. in their privacy policy, see below).

Individual social networks

We have a profile on XING. The provider is New Work SE, Dammtorstraße 30, 20354 Hamburg, Germany. Details on their handling of your personal data can be found in the XING Privacy Policy:

We have a LinkedIn profile. The provider is the LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland. LinkedIn uses advertising cookies.
If you want to disable LinkedIn advertising cookies, please use the following link:
Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European Commission. Details can be found here: and
For details on how they handle your personal information, please refer to LinkedIn’s privacy policy:

We have a profile on YouTube. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Details on how they handle your personal data can be found in the YouTube privacy policy: